The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities. This law applies to all aspects of public life, including websites. ADA compliance refers to the process of making websites accessible to users with disabilities, including visual, auditory, motor, and cognitive impairments.

Here are some reasons why ADA compliance is important for websites:

1. Legal Compliance:
   ADA compliance is required by law. Failure to comply with the ADA can lead to lawsuits and legal penalties, which can damage your reputation and financial stability.
2. Increased Accessibility:
   Making your website ADA compliant improves accessibility for people with disabilities. This not only helps to improve the user experience for these individuals, but it also opens up your website to a wider audience.
3. Better User Experience:
   ADA compliance can help improve the overall user experience of your website, making it more user-friendly, easy to navigate, and providing a better user interface. This can help increase engagement and keep visitors on your website for longer periods of time.
4. Improved SEO:
   ADA compliance can also have a positive impact on your website’s search engine optimization (SEO). By making your website accessible, it can increase traffic and improve your website’s ranking on search engines.
5. Social Responsibility:
   Making your website accessible to everyone, regardless of their ability, is a socially responsible action that helps to promote equality and inclusion. It demonstrates that your business or organization values all individuals and is committed to ensuring that everyone has access to your website.

To achieve ADA compliance, website owners should take steps to ensure that their website is accessible to users with disabilities. This includes using accessible website design, providing text alternatives for non-text content, ensuring that website content is keyboard navigable, and providing captioning and audio descriptions for multimedia content.

To be compliant with ADA regulations, a website must meet certain standards for accessibility.

1. Text must be resizable up to 200% without the use of assistive technology.
2. Images must have appropriate alternative text (alt text) to describe their content.
3. Pages must have titles that accurately describe their content.
4. Forms must be labeled and organized in a logical manner.
5. Links must be discernible and have descriptive link text.
6. Color contrast must be sufficient for people with low vision or color blindness.
7. Videos must have captions or audio descriptions.