A web marketing strategy for your business is a plan that helps you attain specific goals through carefully selected marketing channels and curating a plan to meet your business specific online needs and growth. Running a digital marketing campaign without a strategy in place is much like exploring a new city without a GPS – you are likely to take many wrong turns resulting in both frustration and an unnecessarily long route to get where you want to go. There are many key components to crafting an impactful digital marketing strategy that will give your lasting results.
Goals setting is one of the most important aspects of a web marketing strategy for your business. When creating a digital marketing strategy, the objective is a set of defined marketing goals you hope to achieve from your efforts. These marketing goals should be tied back to the fundamental goals of your business. For example, if the goal of your organization is to increase your clientele list by 20%, then your marketing goal should be to generate viable leads to contribute towards that success.
Understanding your target audience, demographics, and the psychology of existing and new customers. There are several steps a potential buyer must move through to get to a point of purchase, and ideally become a long-term customer. The stages may vary, but they generally begin with brand awareness and education, then move to the consideration phase, and finally end with a decision and sales conversion. Knowing your target audience leads into understanding your ideal client profile or ICP, learn more about ICP and defining your target audience here!
The next step in your web marketing strategy is to Craft your messaging to resonate with who you are trying to speak with. The voice and content of your campaign should speak to them in a way that they understand. This is where your research and planning from the previous steps comes full circle.