Google began rolling out its long-awaited Page Experience update in June 2021 and will continue to push into 2022 with more updates to the Page Experience ranking for desktop. With this update came a Page Experience score marketers can see in a new report in Google Search Console. Google’s Page Experience ranking factors currently are comprised of several scoring factors below are the top 5 to focus on.
Google Page Experience Ranking Signals
- Core Web Vitals
- No intrusive interstitial
Understanding how each of these play a roll creating a successful online presence and the combination all page experience guidelines will enhance your web strategy to achieve lasting results.
1. Core Web Vitals
Google outlined three of the most significant Core Web Vitals that it will be using to assess a website’s user experience score:
Loading: Largest Contentful Paint (LCP)
The first Core Web Vital is Largest Contentful Paint rating (LCP). Don’t worry if this sounds complicated. It simply refers to the average loading time of the main content found on a page including both media and text. Google will use LCP to determine how fast the first meaningful piece of content (or the LCP) loads. It’s more than just about how fast your page loads.
Interactivity: First Input Delay (FID)
Next up is First Input Delay (FID). This metric is used to measure the time from when a user inputs an action or command and the page executes it. First inputs include clicking links, buttons or pressing keys. An FID score of fewer than 100 milliseconds is ideal, according to Google. However, more than 300 ms of FID spells trouble for your SEO performance.
Visual Stability: Cumulative Layout Shift (CLS)
Last but not least, there is Cumulative Layout Shift (CLS). This metric measures your website page stability while it loads. Do you ever notice how, sometimes, images and links seem to shift down as a website loads? This would indicate a high CLS score, which means that the page elements aren’t visually stable.