The 2021 Google Algorithm Page Experience Update

Things you need to know for your business on Google

Recently, Google stated that its Search ranking algorithm will take user experience (UX) into consideration starting in 2021. It’s rare that Google gives us advance warning about updates. In the statement, the company even said it would provide at least six months’ notice before putting the page experience update into effect. That means we have time to prepare.

User experience has indirectly affected page rank for some time. If people have a bad experience when trying to read or view your page, it’s likely they’ll leave quickly and move on to the next site. All that negatively affects your rank. However, following the update, Google will use a new page experience signal as a direct ranking factor.

We’ll tell you everything you need to know about Google’s page experience update, including what it is, what will change, and what you can do to get ready.

Google’s Page Experience Update Pushes for User-Friendly Browsing

According to Google, the goal of the page experience update is to improve the overall web-browsing experience, both on mobile and desktop.

Over the past few years, Google has developed several user experience signals, including measures of mobile-friendliness, HTTPS-security, and browsing safety. Most recently, the company created Core Web Vitals, which helps monitor website speed and functionality. These metrics offer concrete ways for owners to measure the user experience of their site.

The page experience update will take the company’s UX efforts a step further. After the update, user experience will be a direct ranking factor. That way, pages that are more enjoyable for users will be pushed higher on Google’s search engine results page (SERP).